Coming on to the nootropics scene in 2010, Alpha Brain has quickly risen the ranks to become one of the most popular cognitive enhancement supplements on the market. It was a top seller right out of the gate and continues to be so today. And there are good reasons why this is the case.
How Alpha Brain Does It
If you are at all familiar with smart drugs, Alpha Brain is undoubtedly one of the brands of which you have heard. And if you’re not a cognitive enhancement enthusiast (I’m trying to get that term to stick), you may have still come across Alpha Brain through pop culture.
Actor, comedian and MMA personality Joe Rogan has talked about it at length many times on his podcast. Alpha Brain also comes up frequently in many other communities, from fitness to education. What helps further is that Onnit, the supplement’s manufacturer, seems to have a hefty marketing budget. It’s not uncommon to see Alpha Brain ads in many major media outlets.
The Effectiveness of Alpha Brain
Before looking at the studies or claims about any smart drug, there is one thing to remember. Not all supplements will have the same effect on all users. Our brain chemistries are all very different. What works for me may not work for you.
But this is one of the reasons Alpha Brain is so popular. Unlike many other products, it plain and simply seems to works for the majority of the population.
When Alpha Brain was put to a clinical study at Boston University against a placebo, it did very well. Those who took it experienced a 12% increase when it came to memory recall and a 21% jump versus the placebo group when it came to mental processing speed. I don’t know anyone who wouldn’t benefit from a brain hack like that.
Alpha Brain is also one of the not so many mass market supplements studied by the Alzheimer’s Association. It was shown to increase alpha brain (hence the product name) wave frequency when monitored on EEG tests. In non-scientific terms, this means that Alpha Brain brings about a higher place of relaxation and concentration.
An Affordable Price
Another reason why many are flocking to this nootropic supplement is its cost. The price is very competitive versus other options in the market. Onnit is also well known to stand behind its products. They offer a risk-free money back guarantee. If you happen to be one of the few who do not experience an increase in cognitive abilities from taking their product, just send it back.
Alpha Brain’s Convenience
Lastly, the ease of taking Alpha Brain also plays a large part in it being a top seller. Alpha Brain is a preformulated nootropic supplement. It’s a combination of multiple cognitive enhancers and vitamins (eleven of them to be exact). To get similar effects by doing things yourself, you would have to buy and correctly measure out before each use every one of those substances. That’s not always practical.
With Alpha Brain, everything is already pre-measured and delivered in the quantities you need. That makes usage a breeze. More importantly, it also keeps you from taking an incorrect dosage, which could lead to adverse effects.
It’s easy to see why Alpha Brain has claimed a spot as one of the most popular nootropic supplements. That doesn’t, of course, mean you should by default ignore other smart drugs. In fact, I encourage you to look around this site and find out more about them. But, if you need a quick, easy to use product which works, it’s hard to argue with the masses. Alpha Brain may be what the doctor ordered.